2021-2024 Elfin Market Design System Established and shaped Elfin Market’s Design System as the product grew from 4,000 customers to 24,000 view case study
2023 Borrower transactions: redesign and refine Improved UI and UX for better accessibility and added filtering for seeing borrowing and repayment breakdowns view case study
2021-2024 Early repayments: improved way of repaying the loans Implemented instant bank payments to repayment flow and improved UI, leading to less customer frustration and customer support tickets view case study
2021-2022 Elfin Market website redesign Redesigned Elfin’s website to reflect new branding and improved structure and credibility leading to better product trust view case study
2024 Onboarding redesign: shifting from web + app to app-only Created a compelling sign up page that drove users to download the Elfin Market app view case study